The 'new' Dora is not going to be in cartoon form, not going to be a show, not replacing the original show, but rather is going to be in the form of a doll and possibly other toys geared towards 5-8 year olds. My question is what age is considered 'tween'? I was always under the impression it's the age of 8-12...
The 'new' Dora is meant to continue interest in young girls for Dora in general - a lot of 5-8 year olds tend to think they're too 'old' for Dora. From Mattel's statement:
"...But the new version is a significant switch from the Dora many preschoolers have known, aging her so the kids who tend to drop Dora once they hit kindergarten and first grade remain connected to the new character, who has a new group of girlfriends to go exploring with (Sorry, but Boots, the Map, Swiper and other characters from the show didn't make the transition).
The doll, which comes with a USB port and is compatible with online story lines that take Dora and four friends on new adventures involving the environment, social action and more, still has, as Sirard called it, the "Dora DNA."
"What would Dora be if she grew up? You'd have what you'd have before you: a very sweet, wholesome adventurous. ... She's a perfect role model in that regard."..."
I personally think the Bratz dolls look way more 'sexed up' than the new Dora - she still looks wholesome to me, and the fact that she's not replacing the original Dora is even better. I think the new Dora will be a hit - and do exactly what Nickelodeon and Mattel are hoping for - expanding the age group of little girls that adore Dora...and yes, become another money maker for Mattel.